How to Find Potential Employees

November 30, 2023

job posting

The tools and tricks for finding good employees are powerful and beneficial–if you know how to use them the right way.

And most companies don’t leverage the resources for finding employees the right way. Networking with jobseekers can be as tough as it is for jobseekers to network with employers.

Are you sure you’re trying everything to find your dream employee? Whether you’re a business owner or human resources professional, these steps on how to find potential employees can give your recruiting process a much-needed makeover.

Showcase Your Company Culture

Company culture matters a lot. In fact, a study from TeamStage found that 46% of workers consider company culture important when applying for a job.

Company culture can be demonstrated in many more ways besides just mentioning it during the interview process. In fact, showcasing company culture can become a regular, ongoing digital recruitment tactic.

Create a Life Tab on Your Company’s LinkedIn Profile

Your business probably has a LinkedIn profile. You might have your About page filled out. You might even be posting regular updates.

The Life tab, however, is your company culture’s chance to shine. It’s the window into what working for your company is like. 

Here’s what you can show off on the Life tab:

  • Main video or image. This can be anything you choose, but one that spotlights all aspects of employee life is ideal.
  • Who we are, How we work, What we do. These three sections are where you can explain your company vision, mission, and core values.
  • Trending employee content. This sections shows popular photos and videos that members of your organization choose to share on LinkedIn. 
  • Interested in working with us in the future? This section lets jobseekers contact you letting you know they’re interesting in working at your company.
  • Company leaders. This section lists the leadership team at your company, such as the CEO. 
  • Employee perspectives. When your employees publish content on LinkedIn, it will show up here. 
  • Employee testimonials. This is where you can highlight testimonials from your employees about their experiences working for your company.

company culture

Have a Robust Glassdoor page

Millions of people leave reviews about their experiences working for companies on Glassdoor, but the popular job and recruiting site is also an ideal place for your business to make itself attractive to potential employees.

86% of job seekers and employees read company ratings and reviews before deciding to apply for a job that the company is advertising.

Here are a few ways you can use your Glassdoor company page as a pitch to jobseekers:

Encourage current employees to leave honest reviews about their experiences working at your company. When people search companies on Glassdoor, the reviews section is usually where they go first. They want to know what your existing workers have positive things to say about your business. Besides reviews, they can also leave information about benefits, salaries, the interview experience, and your company’s commitment to Diversity, Equity, and Inclusion (DEI).

Like with LinkedIn, Glassdoor allows you to post photos. Here are a few photo inspiration ideas:

  • Showing off the office.
  • Employees interacting with one another.
  • Employees working remotely.
  • Employee group activities and outings.

LinkedIn and Glassdoor are ways to market your company to potential workers. The more you optimize them, the better marketing tools they’ll be. 

Here are some great Linkedin Life and Glassdoor examples that you can emulate:

Write Detailed Job Postings

When you post a job on boards like Indeed, you are advertising not just that particular job, but your entire company to the world. At K2 Staffing, we’re big believers in writing amazing job descriptions.

That’s why it’s surprising to search Indeed and come across so many poorly written descriptions for so many potentially amazing jobs.

The job posting should have as thorough of a description as possible. You’ll want to write it in your company’s tone of voice that’s consistent with your brand guidelines. Here are a few points every job posting you write should include:

  • The job’s daily responsibilities.
  • Tools and processes that are integral to the job. 
  • Qualifications such as years of experience and education.
  • The location of the job.

This might be some job hunter’s first time learning about your company, so make sure to include a detailed description of your company in the posting. 

  • What your company does.
  • What your company stands for.
  • Background on your company, like when it was founded. 
  • Benefits like 401K and insurance.
  • Salary information.

Enlist the Services of a Staffing Agency

A more traditional method like working with a staffing agency is just as valid in 2023 as it ever was. 

Make sure you vet any staffing agency you talk to before working with them. Find out their processes for the following:

  • How they screen candidates
  • Where they go and what tools they use to find candidates
  • What industries they specialize in
  • How they help with retention

Not all staffing agencies are created equally. Make sure to select one that will be the perfect fit for your business. 

If you need help finding employees and your current methods aren’t producing results, K2 Staffing can help. We have more than 40 years of experience in assisting companies fill open positions. Contact us.

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